Body Positivity Campaign
Programs Used: Illustrator, Photoshop
Impish Lee is a boutique startup in the intimate apparel industry, empowering women to design custom pieces that reflect their individuality. I created a series of illustrated designs for the brand’s social media platforms, aimed at promoting body positivity and celebrating diversity. The campaign’s core message was to affirm that beauty exists in every shape and size, encouraging self-love and confidence through inclusive visual storytelling.
Website Customizer - Wireframe
Program Used: Illustrator
Illustrated and reorganized each item that would be placed inside a grid on the backend of the site. These illustrations were grouped into 3 sections: Tops, Bottoms, and Lounge.
