Häagen-Dazs Freezer Stickers
©HDIP, Inc.
Programs Used: Illustrator, Photoshop
The 2017 media focus is all about master-brand communication and presenting HD to consumers with their core essence as the north star. The goal was to create dedicated POS for the DSD teams, NewsAmerica, and Insignia to execute in store, to help gain awareness and trial during the core ice cream season.
Specifically, the HD brand was looking to bring awareness to the TRIO sub-line, visually highlight the crispy layers that interact with sauces, show differentiation from the rest of the product line, and generate an emotional response for Häagen-Dazs in an interesting and engaging way.
Lantmännen Product Guide
Programs Used: InDesign, Illustrator, Photoshop
Redesigned the product portfolio for Lantmännen's Euro-Bake, and Schulstad subsidiaries. This required the creation of a clean, organized layout that showcased each individual product.
