Häagen-Dazs Freezer Stickers
©HDIP, Inc.
Programs Used: Illustrator, Photoshop
The 2017 media strategy centered around master-brand communication, with a focus on presenting the Häagen-Dazs brand to consumers in a way that stayed true to its core essence. The objective was to develop dedicated point-of-sale (POS) materials for DSD teams, NewsAmerica, and Insignia to implement in-store—driving both brand awareness and product trial during the peak ice cream season.
A key priority was to spotlight the TRIO sub-line by visually emphasizing its unique crispy layers and rich sauces. The goal was to clearly differentiate TRIO from the rest of the Häagen-Dazs portfolio while evoking an emotional connection with consumers through compelling and engaging visuals.
Lantmännen Product Guide
Programs Used: InDesign, Illustrator, Photoshop
Redesigned the product portfolio for Lantmännen's Euro-Bake, and Schulstad subsidiaries. This required the creation of a clean, organized layout that showcased each individual product.
