BODYARMOR Sports Nutrition is on a mission to become #1 in Sports Hydration. Fully acquired by The Coca-Cola Company in 2021, BASN now brings together two iconic brands, BODYARMOR and POWERADE.
BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. Their extended portfolio includes BODYARMOR Sports Drink, LYTE, Zero Sugar, Flash I.V., and SportWater.
2024 Ryan Blaney SportWater Paint Scheme
Programs Used: Illustrator, Photoshop
A Penske paint scheme created for partner Ryan Blaney, to promote BODYARMOR SportWater. This car wrap, fire suit and helmet design were featured in NASCAR's Cookout 400, in Richmond Virginia where Blaney placed 11th overall.
Working Templates
Flash I.V. Rebrand
Programs Used: Illustrator, Photoshop
The goal here was to evolve the pre-existing Flash I.V. VIS ID to be colorful, bold and vibrant. Utilizing color to drive flavor cues paired with a simple, bold headline that will drive awareness to Flash I.V. as a fast-functional rehydration product for REAL life.
The rebrand will feature both bottle-centric and Anitta point of sale options.
Executions
Honky Tonk Nashville Bus
Program Used: Illustrator
Honky Tonk Party Bus is a one stop shop for all things Bachelorette parties. As a part of this partnership, there were 2 wrapped Flash I.V. buses as a part of their fleet for a 6 month time period. These buses typically drive 10 hours a day, 7 days a week driving in hundreds of thousands of impressions.
To kick it off, utilizing BODYARMOR's Barstool partnership, the first wrapped bus made it's grand entrance to the Beer Games at Taylor Lewan's house.
Social Graphics
Programs Used: Photoshop, Aftereffects
Graphics and videos featuring BODYARMOR's athlete partners to be used on their social channels.
Athlete Squeeze Bottle Giveaway
Programs Used: Photoshop, Illustrator
Limited Edition custom Donovan Mitchell and Trae Young squeeze bottles that were part of a social sweepstakes giveaway to kick off the start of the NBA season.
Working Templates
