BODYARMOR Sports Nutrition is on a mission to become the #1 sports hydration brand. Now fully acquired by The Coca-Cola Company, BODYARMOR and POWERADE have joined forces—bringing together two powerhouses in the industry.
Since 2011, BODYARMOR has been redefining sports hydration with a premium lineup of drinks made with electrolytes, coconut water, and antioxidants. Low in sodium, high in potassium, and made with natural flavors and sweeteners—BODYARMOR delivers superior hydration without artificial colors or dyes.
The product portfolio includes BODYARMOR Sports Drink, LYTE, Zero Sugar, Flash I.V., and SportWater.
BODYARMOR Rebrand
Programs Used: Adobe Creative Suite, Microsoft Office Applications
Agency Support: JKR Global, Cartwright
"Rewrite Your Routine," BODYARMOR's 2025 brand slogan and marketing campaign encouraging consumers to break from monotonous habits and "Choose Better" by fueling their active lives with BODYARMOR drinks made from real ingredients for superior hydration, improved workouts, and faster recovery. The campaign promotes a more intentional, healthier lifestyle that goes beyond sports.
This complete marketing overhaul encompassed refreshed packaging systems, new product innovations, a cohesive brand design system, and a full suite of digital, print, OOH, and eCommerce assets. The bold new visual identity was designed to make a lasting impression.
POS System
Media Deliverables
Ecommerce
Amazon Landing Page, Brand Pages, ATF, BTF
2025 Ryan Blaney BODYARMOR Chill Paint Scheme
Programs Used: Illustrator, Photoshop
My latest paint scheme design for Ryan Blaney made its debut at the Coca-Cola 600 in Charlotte, NC. The car wrap—paired with matching fire suit, helmet designs, and crew shirts—promoted BODYARMOR's newest limited-time offering, "BODYARMOR Chill," which launched just ahead of race day.
Working Templates
2025 Honky Tonk Nashville Bus
Program Used: Illustrator
The Honky Tonk bus is back in 2025. This fully customizable bus that had turned heads in 2024 is back showcasing the new Flash Vis ID in a bright and colorful way.
2024 Ryan Blaney SportWater Paint Scheme
Programs Used: Illustrator, Photoshop
A custom Team Penske paint scheme created for Ryan Blaney to spotlight BODYARMOR SportWater. The car wrap, complemented by coordinated fire suit, helmet, and crew shirt designs—made its debut at NASCAR’s Cook Out 400 in Richmond, Virginia, where Blaney secured an 11th-place finish.
Working Templates
2024 Honky Tonk Nashville Bus
Program Used: Illustrator
Honky Tonk Party Bus is your ultimate destination for all things Bachelorette parties. As part of this partnership, two Flash I.V.-wrapped buses joined their fleet for a six-month campaign. These buses typically operate up to 10 hours a day, seven days a week, generating hundreds of thousands of impressions.
To launch the campaign, the first wrapped bus made a memorable debut at the Beer Games held at Taylor Lewan’s house, leveraging BODYARMOR’s Barstool partnership. This fully customizable bus has also turned heads at Nashville’s Breakaway Music Festival and Miami’s Country Bay Festival, bringing the Flash I.V. activation to life in an exciting and interactive way.
Flash I.V. Rebrand
Programs Used: Illustrator, Photoshop
The objective of this project was to evolve the existing Flash I.V. visual identity into a more colorful, bold, and vibrant design that truly stands out. By strategically using color to highlight and differentiate flavor cues, I created an eye-catching look that instantly communicates the product’s variety. This is paired with a clean, bold headline is designed to drive brand awareness and position Flash I.V. as a fast-acting, functional rehydration solution for everyday life.
The comprehensive rebrand includes both bottle-centric and dynamic Anitta-inspired point-of-sale displays. These elements work together to create a cohesive brand experience that resonates with consumers in retail environments and reinforces Flash I.V.’s promise of real-life hydration performance.
Executions
Social Graphics
Programs Used: Photoshop, Aftereffects
Graphics and videos featuring BODYARMOR's athlete partners to be used on their social channels.
Athlete Squeeze Bottle Giveaway
Programs Used: Photoshop, Illustrator
Limited Edition custom Donovan Mitchell and Trae Young squeeze bottles that were part of a social sweepstakes giveaway to kick off the start of the NBA season.
Working Templates
