BODYARMOR Sports Nutrition is on a mission to become the #1 sports hydration brand. Now fully acquired by The Coca-Cola Company, BODYARMOR and POWERADE have joined forces, bringing together two powerhouses in the industry.
Since 2011, BODYARMOR has been redefining sports hydration with a premium lineup of drinks made with electrolytes, coconut water, and antioxidants. Low in sodium, high in potassium, and made with natural flavors and sweeteners, BODYARMOR delivers superior hydration without artificial colors or dyes.
The product portfolio includes BODYARMOR Sports Drink, LYTE, Zero Sugar, Flash I.V., and SportWater.
2026 Packaging Design
Programs Used: Illustrator, Photoshop
Brought 2026 product innovations to life through carefully crafted packaging, including a brand new platform launch and limited-edition bottles tied to key events throughout the year. Developed visually engaging, cohesive designs that strengthen the brand and connect with consumers. These designs will be launching later this year.
2025 Ryan Blaney BODYARMOR Chill Paint Scheme
Programs Used: Illustrator, Photoshop
My latest paint scheme design for Ryan Blaney made its debut at the Coca-Cola 600 in Charlotte, NC. The car wrap paired with matching fire suit, helmet designs, and crew shirts promoted BODYARMOR's newest limited-time offering, "BODYARMOR Chill," which launched just ahead of race day.
Working Templates
BODYARMOR Rebrand
Programs Used: Adobe Creative Suite, Microsoft Office Applications
Agency Support: JKR Global, Cartwright, Elastic Pictures
"Rewrite Your Routine," BODYARMOR's 2025 brand slogan and marketing campaign encouraging consumers to break from monotonous habits and "Choose Better" by fueling their active lives with BODYARMOR drinks made from real ingredients for superior hydration, improved workouts, and faster recovery. The campaign promotes a more intentional, healthier lifestyle that goes beyond sports.
This complete marketing overhaul encompassed refreshed packaging systems, new product innovations, a cohesive brand design system, and a full suite of digital, print, OOH, and eCommerce assets. The bold new visual identity was designed to make a lasting impression.
POS System
Applied the updated BODYARMOR visual identity across a wide range of point-of-sale touchpoints, helping the brand stand out in a competitive retail environment. From display systems and promotional programs to innovation launches, each execution aligned with a cohesive design framework while flexing to meet specific retail needs. This work was part of a larger, overarching brand world implemented across the full BODYARMOR portfolio, driving stronger visual consistency and recognition in market across all platforms.
Media Deliverables
Owned the translation of the new vis system into media deliverables ensuring the campaign, retail and partnerships creative upheld the same design language.
Ecommerce
Amazon Landing Page, Brand Pages, ATF, BTF
A total overhaul redefining how BODYARMOR shows up digital on Amazon and other retailer platforms through a unified, modernized visual system. I developed a universal ecommerce system that has become the creative framework now serving as a standardized design system for all online partners.
2025 Honky Tonk Nashville Bus
Program Used: Illustrator
The Honky Tonk bus is back in 2025. This fully customizable bus that had turned heads in 2024 is back showcasing the new Flash Vis ID in a bright and colorful way.
Experiential Design
Programs Used: Illustrator, Photoshop
Designed custom graphics for NHL, MLS, TST and NCAA Digital Enhanced Dasher boards and physical dasher board placements, adapting the brand system to a fast-paced broadcast and in-arena setting while maintaining clarity, legibility, and visual impact.
In parallel, I helped elevate BODYARMOR’s sideline presence through a comprehensive redesign of branded equipment aligned with the new visual identity. This work strengthened athlete and event visibility by delivering a premium, cohesive sideline aesthetic across the professional sports setting.
Coke One System Meeting: Created a cohesive brand environment for BODYARMOR, designing the backdrop, pull-up banners, coolers, pillars, and sampling counter. These elements introduced the refreshed visual identity and highlighted new innovations arriving in 2025.
Designed branded assets for hockey-themed Fan Fest activation booths in both 2024 and 2025, creating an engaging and immersive experience for event attendees.
Developed new, custom field assets as well as a van wrap for the Flash I.V. West Coast Mobile Tour; a custom mobile tour across 30+ Walmart and Stater Bros., locations throughout July and August. These assets were also utilized in on campus activations during "Welcome Back" weeks.
Developed custom booth assets for The Peachtree Road Race, a series of two 10-kilometer runs held in Atlanta annually.
2024 Ryan Blaney SportWater Paint Scheme
Programs Used: Illustrator, Photoshop
A custom Team Penske paint scheme created for Ryan Blaney to spotlight BODYARMOR SportWater. The car wrap, complemented by coordinated fire suit, helmet, and crew shirt designs made its debut at NASCAR’s Cook Out 400 in Richmond, Virginia, where Blaney secured an 11th-place finish.
Working Templates
2024 Honky Tonk Nashville Bus
Program Used: Illustrator
Honky Tonk Party Bus is your ultimate destination for all things Bachelorette parties. As part of this partnership, two Flash I.V.-wrapped buses joined their fleet for a six-month campaign. These buses typically operate up to 10 hours a day, seven days a week, generating hundreds of thousands of impressions.
To launch the campaign, the first wrapped bus made a memorable debut at the Beer Games held at Taylor Lewan’s house, leveraging BODYARMOR’s Barstool partnership. This fully customizable bus has also turned heads at Nashville’s Breakaway Music Festival and Miami’s Country Bay Festival, bringing the Flash I.V. activation to life in an exciting and interactive way.
Flash I.V. Rebrand
Programs Used: Illustrator, Photoshop
The objective of this project was to evolve the existing Flash I.V. visual identity into a more colorful, bold, and vibrant design that truly stands out. By strategically using color to highlight and differentiate flavor cues, I created an eye-catching look that instantly communicates the product’s variety. This is paired with a clean, bold headline is designed to drive brand awareness and position Flash I.V. as a fast-acting, functional rehydration solution for everyday life.
The comprehensive rebrand includes both bottle-centric and dynamic Anitta-inspired point-of-sale displays. These elements work together to create a cohesive brand experience that resonates with consumers in retail environments and reinforces Flash I.V.’s promise of real-life hydration performance.
Executions
Social Graphics
Programs Used: Photoshop, Aftereffects
Graphics and videos featuring BODYARMOR's athlete partners to be used on their social channels.
GO FOR GOLD CAMPAIGN
Programs Used: Photoshop, Illustrator
BODYARMOR partnered with artist Gregory Siff to auction off 4 one-of-kind signed bottles (Baker Mayfield, Mookie Betts, Naomi Osaka and Ryan Blaney) on Ebay; making donations to various organizations. This partnership helped to promote the latest "Gold Berry" sports drink sku.
End card featured on the Jimmy Kimmel show to promote "Go for Gold"
Athlete Squeeze Bottle Giveaway
Programs Used: Photoshop, Illustrator
Limited Edition custom Donovan Mitchell and Trae Young squeeze bottles that were part of a social sweepstakes giveaway to kick off the start of the NBA season.
Working Templates
