Athleta's mission is to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential. Displayed on the subway ads, booklet and direct mailers, there are images of women and girls living out the mission, staying active and leading a healthy lifestyle.
Subway Advertisements
Programs Used: Illustrator, Photoshop, Aftereffects
These subway ads spotlight Athleta’s vibrant new activewear line, designed to endure even the toughest workouts. Each ad features a bold, playful new color that brings energy to the collection.
Booklet and Direct Mailers
Programs Used: InDesign, Illustrator, Photoshop, Aftereffects
The Athleta booklet is an eight-panel folded brochure designed to highlight the brand’s products and services. I incorporated photography to showcase both featured items and new releases—including yoga, training, and hiking pants—while subtle illustrations enhance the overall theme in line with the direct mailers. For shoppers unsure where to begin their search for the perfect pair of pants, each section provides clear details on pricing, key features, and available color options.
The accompanying web banner reinforces the visual style and illustration elements found in both the booklet and direct mailers.
The Athleta Direct Mailers compliment the booklet designed above. The goal of the direct mailers is to showcase the services the company provides such as the benefits of the credit card, discounts/promotions, store locations, and new arrivals.
