Athleta's mission is to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential. Displayed on the subway ads, booklet and direct mailers, there are images of women and girls living out the mission, staying active and leading a healthy lifestyle.
Subway Advertisements
Programs Used: Illustrator, Photoshop, Aftereffects
These subway advertisements feature a special promotion of Athleta's bright, new activewear line that can withstand the toughest workouts. Each advertisement showcases a bold, fun, new color of the line.
Booklet and Direct Mailers
Programs Used: InDesign, Illustrator, Photoshop, Aftereffects
The Athleta Booklet is designed as an eight panel folded brochure that emphasizes the company's product and services. I incorporated photography in order to showcase both featured and new product releases of yoga, train and hike pants, while using subtle illustrations to compliment the theme of the direct mailers. For those shoppers looking to find the perfect pants but not sure where to start, each section highlights pricing, key features of the tights and color options.
The web banner displayed below compliments the imagery and illustrations of both the booklet and direct mailers.
The Athleta Direct Mailers compliment the booklet designed above. The goal of the direct mailers is to showcase the services the company provides such as the benefits of the credit card, discounts/promotions, store locations, and new arrivals.
