NMHC Conference
Programs Used: Illustrator, InDesign
I created event collateral for Arbor’s Coffee Shop at the National Multifamily Housing Council Conference in January 2020. The materials included directional signage, an interior hanging sign, and two custom menus featuring specialty drinks. The goal was to evoke the aesthetic of a modern, boutique coffee shop—cozy, stylish, and inviting—while intentionally steering away from the more commercial feel of brands like Dunkin'® or Starbucks®.
Arbor Chairman's Event
Programs Used: Illustrator, InDesign
I designed a pull-up banner for Arbor's Nike Experience event, held during the Chairman's Event in February 2020 in Aspen, Colorado. The banner was created to visually align with the footprint-shaped invitations delivered to guests' hotel rooms, ensuring a cohesive and memorable event experience.
Social Media Graphics
Programs Used: Illustrator, Photoshop
March Madness Campaign
I designed a new logo, web banner and email header that would be displayed and sent out company-wide for those looking to enter the March Madness Contest 2020.
NFL Draft
A series of social media graphics designed for the 2020 NFL Draft, combined with the stats for the Las Vegas Multifamily Market.
Trivia Thursday
Trivia Thursday social graphics were created to take the place of sports-related posts during the Covid-19 pandemic, covering hockey, basketball, football and baseball.
Holiday
I designed a series of social media graphics that were displayed on Arbor's Instagram, Linkedin, and Facebook pages to promote holidays including New Years, and International Women's Day.
General Brochure
Programs Used: InDesign, Illustrator, Photoshop
Redesigned the Arbor Realty Trust general brochure, highlighting their business success to clients.
Corporate Challenge
Programs Used: Illustrator, Photoshop
I designed branded merchandise and swag for Arbor’s 2020 Corporate Challenge, along with an email banner and web header to promote event sign-ups. The Corporate Challenge serves as a platform to encourage health and fitness in the workplace, build camaraderie among employees, and demonstrate Arbor’s commitment to community engagement and environmental responsibility. Each year, the event supports a local nonprofit organization in every host city, helping to make a meaningful impact. Arbor participates in five cities: Dallas, TX; Buffalo, NY; Cleveland, OH; Wantagh, NY; and Boston, MA.
Presentation Template
Programs Used: Illustrator, InDesign, Powerpoint
A standard powerpoint template, to be used for various corporate presentations; sticking to the Arbor Realty Trust brand guidelines, color palette and limited use of imagery to keep file size low.
